With the rise in conscious consumerism and diversity-led agenda, the $532 billion dollar beauty industry, too, is shedding off its constricted skin to meander towards the cleaner, inclusive end of the spectrum. One such development has been the rise of halal-friendly beauty. 


But what’s really behind the buzzword “halal-friendly”? In simple terms, halal-friendly products are those without any pork derivatives (such as carmine), alcohol solvents and are cruelty-free. Often associated with vegan products, which are those without any animal-derivatives, it is important to note that halal-friendly products may/may not be vegan. Today, brands are taking it a notch above ingredients to gain the ‘honest’ stamp of approval. In short, halal-friendly is a combination of product and mindset. So let’s break it down.


Product Integrity: While a product is switching out the alcohol, it is key to maintain product-efficacy by using the right alternatives. We particularly love Mauli’s Supreme Skin Cleanser as a good swap for alcohol-based cleansers. Look out for brands that translate this mindset into their philosophy by staying transparent and supply-chain savvy.


Ecological Consciousness: Avoiding ingredients such as pig fat, gelatine, keratin and alcohol-derivatives is the first checkbox for halal-friendly beauty. They are not only naturally derived but also manufactured keeping animal rights and low carbon footprint in mind at every step. Try Lola Lee's range of nail polishes for an ideal halal-friendly, sustainable experience.


Inclusive Intention: The key formula: a consumer first mindset. Brownie points for brands that are mindful of the different groups of consumers and their beliefs and take an effort to accommodate and innovate for it. One such example is Amly; shop their City Screen Face Serum.



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