Long before she launched her cult-classic beauty brand RMS Beauty in 2009, celebrity makeup artist Rose-Marie Swift was already an icon - traveling the world as a makeup artist and working on the faces of everyone from Giselle Bundchen to Miranda Kerr. Swift also frequently collaborated with Vogue, as well as notable celebrity photographers like Annie Leibovitz and Patrick Demarchelier.
Then, she got sick.
In her late 30s, Swift began experiencing a range of health issues - everything from insomnia to panic attacks. When a doctor couldn’t diagnose her, Swift had a lab run a detailed blood, hair and urine analysis and what she found shocked her. The lab tech found high levels of different chemicals in her tests and asked Rose-Marie if she worked in the cosmetic industry. As it turns out, the lab tech had noticed a lot of people come in with similar health issues in recent years - all from the beauty industry.
Swift quickly started researching just how frequently consumers were exposed to chemicals on a daily basis, and how many of them came from the beauty products that they used. By 2009, she’d had her lightbulb moment; putting all of her research into action, Swift concocted the now iconic beauty brand RMS Beauty with co-founder Elaine Sack (and about 18 SKUs!).
THE CLEAN BEAUTY REVOLUTION
Back when RMS Beauty just launched, social media was in its nascent stage. Which meant that for both Swift and Sack (now the CEO of the company!), relying on the quality of the products (which always spoke for themselves!), their networks of A-list models, celebrities and magazine editors to talk about the brand and a customer base that was craving to add cleaner beauty products to their routines was instrumental in helping the business to get off the ground and running.
Today, RMS Beauty is loved by everyone from Meghan Markle (we hear the Living Luminizer is a favorite of the former Dutchess), Bella Hadid (who loves the Luminizing Pressed Powder) and supermodel Karolina Kurkova (the UnCover Up Cream is a staple in her beauty arsenal!).
RMS Beauty’s appeal lies in its meticulously sourced active clean ingredients that nourish the skin and enhance your natural beauty for a refined, flawless look that works for both the runway and the streets. Unlike a lot of other brands, RMS Beauty is also 100% transparent about the ingredients that they use, including their fragrances (which are never synthetic!). The brand also has a health-first mindset, which means that all their products are free of parabens, gluten, synthetic fragrances, GMOs, sulfate, pthalates and talc. Oh, and they are a proudly cruelty-free company.
The brand is also making huge leaps in the sustainability space; the Primer is their very first refillable product and leading the way for an environmentally oriented and responsible way of sourcing, manufacturing and using the products.
WHAT WE'RE ADDING TO OUR CARTS:
While it’s tough to play favorites, check out some of our beauty must-haves from RMS Beauty below:
The Lip2Cheek is a deeply hydrating lip and cheek stain that provides sublime buildable color to your lips and cheeks and is made with a creamy, nourishing formula that is enriched with the goodness of vitamin-rich Buriti Oil, organic Shea Butter and organic Cocoa Butter.
The ReEvolve Primer:
The ReEvolve Primer is a silicone-free, radiance boosting primer that gently smooths the skin and creates the perfect base for your makeup! It is infused with the goodness of Hyaluronic Acid, Tightenyl that is known to firm, tone and smooth skin, Eggplant Fruit Extract that repairs and protects the skin's natural barrier and vegetable-derived Squalane that cleverly balances oil production while improving the elasticity of the skin.
The Skin2Skin Beauty Sponge
The Skin2Skin Beauty Sponge is a latex-free beauty sponge that is designed for flawless, streak-free and even coverage for both liquid and cream formulas. The top side of the sponge features the signature RMS swirl pattern that resembles a fingerprint to mimic skin to skin application and can be used for targeted coverage, while the smooth, rounded side is perfect to blend and blur with maximum control.
The Straightup Volumizing Peptide Mascara
The Straight Up Volumizing Peptide Mascara is a clean and smudge-free mascara that delivers 12 hours of enviable lift and volume to lashes and is powered with the goodness of vitamin-rich Candelila Wax that protects the skin and retains moisture, Organic Shea Butter that is known to deliver long-lasting hydration, Pro Peptides and soothing White Tea Leaf Extracts.
The Tinted Daily Lip Balm
The Tinted Daily Lip Balm is a lush, lip-softening balm that protects and nourishes lips while infusing it with a barely-there, delicate flush of color. It also provides healthy hydration to your lips that ensures they stay supple and soft for up to 12 hours and is enriched with the goodness of antioxidant-rich Jojoba Oil, nourishing Cocoa Seed Butter and vitamin-rich Candellila Wax.
Discover the entire RMS Beauty Collection on Secret Skin.