Bitter Apricot OilBitter Apricot Oil
On sale


Bitter Apricot Oil

159 AED 215 AED
Mitti Raw Honey Face MasqueMitti Raw Honey Face Masque


Mitti Raw Honey Face Masque

345 AED
Camomila Eye SerumCamomila Eye Serum
On sale


Camomila Eye Serum

199 AED 270 AED
Rose & Seabuck Replenishing Face CreamRose & Seabuck Replenishing Face Cream


Rose & Seabuck Replenishing Face Cream

385 AED
Turmeric Sand Exfoliant Face MasqueTurmeric Sand Exfoliant Face Masque


Turmeric Sand Exfoliant Face Masque

269 AED
Vanity BoxVanity Box
On sale


Vanity Box

199 AED 499 AED

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Purearth is at the helm of this movement with discernment for what is truly worth celebrating: the deep thread of infinite wisdom from ancient communities, raw, natural beauty free of chemicals and quick fixes, and craftsmanship that nourishes the body, mind and soul. This approach to living created Purearth, an artisanal skincare and wellness brand founded in 2012.

Natural rhythm and ritual inform is how they created their product line. The team travels far to forage, returning to concoct, blend and bottle by hand in limited batches at a zero-waste studio. Evoking harmony between mind, body and soul, their plant and mineral-based formulations are rooted in ancient Ayurvedic wisdom and a revelation in green beauty and wellness.

Because they believe that skincare is akin to skin food and can be absorbed into our bloodstream, Purearth promises superlative ingredients, sourced responsibly and harnessed at the peak of their potency.

Purearth is Leaping Bunny cruelty-free International certified for being 100% cruelty-free with a range of vegan/vegetarian formulations 100% from natural origin, drawn from wild harvest, Ecocert and certified organic ingredients.

Sensitive to the value of the Earth’s ecosystem, the nutrient-rich, palm oil-free, gluten-free botanicals stem from organic, Vedic, biodynamic farming; respecting seasonality and the sacred ceremony of harvesting in cadence with nature’s rhythms.

Pre-mix bases, fillers, toxic chemicals, synthetic colours, fragrances, additives and the myriad of questionable chemicals are never a part of the Purearth approach. With a commitment to a no plastic pledge, Purearth creations are hand-filled and hand poured with care in recyclable French violet glass bottles and housed in FSC certified, biodegradable, recyclable natural paper boxes.

Purearth constantly promotes the upcycling of all its material with the use of 100% reusable packaging, equipment and lab apparatus, emitting a low carbon footprint. What sets Purearth apart? It’s the brand’s policy of doing good while making you feel good. Khosa, the founder, works very closely with women’s self-help groups in India to source potent ingredients at fair trade prices. Very often, we hear brands making murky claims about their sustainability policies, but Purearth’s transparency along with its super-effective formulas have won us over.